Program
Sunday, June 13th
18.00 – 19.00: Clarion Sign Hotel (Forum headquarters). Early-arrival registration and reception.
Monday, June 14th
08.30 – 09.30 Registration Clarion Sign, Stockholm
09.30 Official opening of the Forum Welcome and Program Introduction by John Paluszek, chair of Global Alliance and Sylvia Nylin, CEO of the Swedish Public Relations Association.
Part 1: The world as a network
09.45 – 10.30 Key Note: The Influence Factor: Activating the social effect to influence and measure stakeholder activity Brian Solis (US), Principal of FutureWorks
10.30 – 11.15 Interactive session: The value network (and why you can´t pretend it isn´t there) Sven Hamrefors (SWE), Professor, Mälardalen University
11.15 – 11.45 Coffee break
11.45 – 12.30 Interactive session: The third industrial revolution Robin Teigland (SWE), Associate Professor, Stockholm School of Economics
12.30 – 14.00 Lunch in the Atrium
or
Optional Pecha Kucha and lunch in room C1. Three speakers will have eight minutes each to make a presentation in a format once conceived in Japan´s design district. Questions and reflections are saved until afterwards. Choose to have your lunch during a Pecha Kucha and you´ll definitely have something to talk about with your table neighbours. You don´t need to pre-register but the number of seats are limited.
Part 2: The organization in the networked world
14.00 – 14.45 Key Note: Stakeholder relationships in the new economy Mervyn King (ZA), Chairman of the King Report Committee and Chairman of the Global Reporting Initiative
14.45 – 15.30 Interactive session: Increasing Your Return on Relationships – how Stakeholder Management can evolve through real conversations Björn Edlund (SWE), former Vice President Communications at Royal Dutch Shell plc
15.30 – 16.00 Coffee break
16.00 – 16.30 The Stockholm Accords The Stockholm Accords, in its final text to be approved by participants to the World Public Relations Forum in Stockholm on June 14 and 15 2010, intends to be an operative framework for every willing professional, educator, student, leader of professional association, employee or manager of any public, private and social organization around the world.
17.00 – 18.00 Reception at City Hall
19.30 Dinner and award ceremony at Clarion Sign
Tuesday, June 15th
08.00 – 09.00 Sponsor breakfast: Social Journalism: How New Media is Creating Media Anew Paul Miller, Head of Digital at Cision UK. Breakfast and presentation C123
Part 3: The communicator
09.00 – 09.45 Key Note: Responsible communication demands a responsible communicator Peje Emilsson (SWE), Executive Chairman of Kreab Gavin Anderson
09.45 – 10.30 Parallel sponsor sessions
C1: Idea Driven Corporate Branding Marcus Wenner and Désirée Maurd, partners of Prime.
C2: Corporate Social Responsibility in the Communicative Organization David Gallagher, Ketchum Partner and President, Europe
C3: Ferpi in Stockholm – Twenty five italians plan to make a difference to help shape the future of public relations Grazia Murtarelli, phd student, Stefania Romenti, assistant professor, Rossana Revello, president of Chiappe Revello, Italo Vignoli, consultant, Anna Adriani, global director of public relations for the illy coffee company, Amanda Succi, member of the Ferpi Board and general secretary of the Global Alliance Board.
B123: Five easy steps to great creativity at work (and what happens when you do) Mårten Lundberg, Head of Consumer PR at Grayling Stockholm
10.30 – 11.00 Coffee break
11.00 – 12.30 Interactive session: New world, new challenges: what and how will communicators contribute to sustainability Anne Gregory (UK), Leeds Metropolitan University, and Prof Ronel Rensburg (ZA), University of Pretoria; President-elect of PRISA
12.30 – 14.00 Lunch in the Atrium
or
Optional Pecha Kucha and lunch in room C1 and C2. Three speakers will have eight minutes each to make a presentation in a format once conceived in Japan´s design district. Questions and reflections are saved until afterwards. Choose to have your lunch during a Pecha Kucha and you´ll definitely have something to talk about with your table neighbours. You don´t need to pre-register but the number of seats are limited.
Part 4: The way forward
14.00 – 14.45 The Stockholm Accords: Implementing the commitment
14.45 – 15.30 Key Note: Claiming the Capital of Scandinavia Hanna Brogren, Director of Communications, City of Stockholm
15.30 – 16.00 Coffee break
16.00 – 16.45 Distinguished Capstone Address: A post-crisis approach to corporate responsibility Dr. Klaus Schwab, Founder and Executive Chairman, World Economic Forum (Davos/Geneva)
16.45 – 17.00 Closing
18.30 – 19.30 After conference
Seating with Carl Bildt (SWE), Foreign Minister of Sweden, speaks of The communicative politicians in the 21st century globalised world. Clarion Sign.
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