Program

Sunday, June 13th

18.00 – 19.00: Clarion Sign Hotel (Forum headquarters). Early-arrival registration and reception.

Monday, June 14th

08.30 – 09.30 Registration Clarion Sign, Stockholm

09.30 Official opening of the Forum Welcome and Program Introduction by John Paluszek, chair of Global Alliance and Sylvia Nylin, CEO of the Swedish Public Relations Association.

Part 1: The world as a network

09.45 – 10.30 Key Note: The Influence Factor: Activating the social effect to influence and measure stakeholder activity Brian Solis (US), Principal of FutureWorks

10.30 – 11.15 Interactive session: The value network (and why you can´t pretend it isn´t there) Sven Hamrefors (SWE), Professor, Mälardalen University

11.15 – 11.45 Coffee break

11.45 – 12.30 Interactive session: The third industrial revolution Robin Teigland (SWE), Associate Professor, Stockholm School of Economics

12.30 – 14.00 Lunch in the Atrium

or

Optional Pecha Kucha and lunch in room C1. Three speakers will have eight minutes each to make a presentation in a format once conceived in Japan´s design district. Questions and reflections are saved until afterwards. Choose to have your lunch during a Pecha Kucha and you´ll definitely have something to talk about with your table neighbours. You don´t need to pre-register but the number of seats are limited.

Part 2: The organization in the networked world

14.00 – 14.45 Key Note: Stakeholder relationships in the new economy Mervyn King (ZA), Chairman of the King Report Committee and Chairman of the Global Reporting Initiative

14.45 – 15.30 Interactive session: Increasing Your Return on Relationships – how Stakeholder Management can evolve through real conversations Björn Edlund (SWE), former Vice President Communications at Royal Dutch Shell plc

15.30 – 16.00 Coffee break

16.00 – 16.30 The Stockholm Accords The Stockholm Accords, in its final text to be approved by participants to the World Public Relations Forum in Stockholm on June 14 and 15 2010, intends to be an operative framework for every willing professional, educator, student, leader of professional association, employee or manager of any public, private and social organization around the world.

17.00 – 18.00 Reception at City Hall

19.30 Dinner and award ceremony at Clarion Sign

Tuesday, June 15th

08.00 – 09.00 Sponsor breakfast: Social Journalism: How New Media is Creating Media Anew Paul Miller, Head of Digital at Cision UK. Breakfast and presentation C123

Part 3: The communicator

09.00 – 09.45 Key Note: Responsible communication demands a responsible communicator Peje Emilsson (SWE), Executive Chairman of Kreab Gavin Anderson

09.45 – 10.30 Parallel sponsor sessions

C1: Idea Driven Corporate Branding Marcus Wenner and Désirée Maurd, partners of Prime.

C2: Corporate Social Responsibility in the Communicative Organization David Gallagher, Ketchum Partner and President, Europe

C3: Ferpi in Stockholm – Twenty five italians plan to make a difference to help shape the future of public relations Grazia Murtarelli, phd student, Stefania Romenti, assistant professor, Rossana Revello, president of Chiappe Revello, Italo Vignoli, consultant, Anna Adriani, global director of public relations for the illy coffee company, Amanda Succi, member of the Ferpi Board and general secretary of the Global Alliance Board.

B123: Five easy steps to great creativity at work (and what happens when you do) Mårten Lundberg, Head of Consumer PR at Grayling Stockholm

10.30 – 11.00 Coffee break

11.00 – 12.30 Interactive session: New world, new challenges: what and how will communicators contribute to sustainability Anne Gregory (UK), Leeds Metropolitan University, and Prof Ronel Rensburg (ZA), University of Pretoria; President-elect of PRISA

12.30 – 14.00 Lunch in the Atrium

or

Optional Pecha Kucha and lunch in room C1 and C2. Three speakers will have eight minutes each to make a presentation in a format once conceived in Japan´s design district. Questions and reflections are saved until afterwards. Choose to have your lunch during a Pecha Kucha and you´ll definitely have something to talk about with your table neighbours. You don´t need to pre-register but the number of seats are limited.

Part 4: The way forward

14.00 – 14.45 The Stockholm Accords: Implementing the commitment

14.45 – 15.30 Key Note: Claiming the Capital of Scandinavia Hanna Brogren, Director of Communications, City of Stockholm

15.30 – 16.00 Coffee break

16.00 – 16.45 Distinguished Capstone Address: A post-crisis approach to corporate responsibility Dr. Klaus Schwab, Founder and Executive Chairman, World Economic Forum (Davos/Geneva)

16.45 – 17.00 Closing

18.30 – 19.30 After conference

Seating with Carl Bildt (SWE), Foreign Minister of Sweden, speaks of The communicative politicians in the 21st century globalised world. Clarion Sign.

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