Most of these resources were suggested by members of the working group who cooperated in the first draft of the Accords. We very much welcome any addition or suggestion.

General references related to the Stockholm Accords

Institute for PR a repository of the current global body of knowledge for applied public relations research.

The rise of the Network Society

Business Effective Communication (2009), by Sven Hamrefors for the Swedish Association of Public Relations. A summary of a five year research program.
Not only this report but also the various interim phases are all in the English language.

The Authentic Enterprise (2008) a report by the Arthur Page Society. a revealing website on the value of pr, co-managed by the German pr association and the University of Leipzig

Public Relations Society of America  a revealing web space in the website of the public relations society of America

From PR to strategic communication management Benita Steyn’s note to the Stockholm accord’s working group on ‘from pr to communication management’

Work done for the National Health Service (NHS) in the UK Anne Gregory’s note on work done for the NHS

Jan Kleinnijenhuis (2008) Empirical research in contemporary social sciences relevant to public relations

B. van Ruler, A. Tkalac Verčič & D. Verčič (Eds.), Public relations metrics: Research and evaluation (pp. 60-87). New York & London: Routledge.

Edward Bernay´s  The Engineering of Consent (1923)

Benkler, Y 2006 The Wealth of Networks

Phillips, D (2006) Towards relationship management: Public relations at the core of organisational development. Journal of Communication Management, Volume 10, Number 2, pp. 211-226(16).

Probabilistic Latent Semantic Indexing, Thomas Hofmann

Latent semantic analysis - Scholarpedia.

Camarinha-Matos, L. & Macedo, P., A conceptual model of value systems in collaborative networks. Journal of Intelligent Manufacturing.

Grunig, J.E., 1992. Excellence in Public Relations and Communication Management 1st ed., Lawrence Erlbaum.

Hofstede, G. & Hofstede, G.J., 2004. Cultures and Organizations: Software of the Mind 2nd ed., McGraw-Hill.

Ledingham, J.A. & Bruning, S.D., 2001. Public Relations As Relationship Management

Castells , M. 2009 The crisis of global capitalism: towards a new economic culture?

Samarajiva,  R  2009, How the developing world may participate in the global Internet Economy: Innovation driven by competition. OECD accessed 2010

Shirkey, C, 2009  Here Comes Everybody, Penguin

The Digitisation of the Economy From a lecture at Bournemouth University 2006 to the Stockholm Accords David Phillips

The Communicating Organisation National Health Service, UK

IABC Employee Engagement

Strategic Reflection as the Strategic Role of PR

Internal communication

The Human Element – Employee Communication in Small to Medium-sized Businesses, by Tamara Gillis, ABC, Ed.D., and Insightrix Research Services

Best Practices in Employee Communication (2005) Sponsored by & Conducted by Right Management Consultants

Communication Behavior of Virtual Workforces (2003) by Krishna P. Kandath, Ph.D., John Oetzel, Ph.D., Everett M. Rogers, Ph.D., Ann M. Mayer-Guell, Ph.D.

Measuring Organizational Trust (2000) By Pamela Shockley-Zalabak, Ph.D., Kathleen Ellis, Ph.D., Ruggero Cesaria, Sponsored by United Technologies


King 3 Report on corporate governance (2009) and, specifically, the chapter 8 on stakeholder relationship governance (see attachment King Report on Governance)

Global stakeholder Relationship governance, a paper by Toni Muzi Falconi

Davis K. & Blomstrom R.L. (1996). In Carroll A.B., Business and society: Ethics and stakeholder management. Third edition. Cincinnati, Ohio: South-Western College.

Holmström S. (1996). An intersubjective and social systemic public relations paradigm. Masters dissertation at the University of Roskilde, Denmark.

Maignan I. & Ferrell O.C. (2004). Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing Science, 32(1): 3-19.

Dyllick T. & Hockerts K. (2002). Beyond the business case for corporate sustainability. Business Strategy and the Environment, 11:130-141.

Group 100. (2003). Sustainability: A guide to triple bottom line reporting.

Gladwin T.N., Kennelly J.J. & Krause T.S. (1995). Shifting paradigms for sustainable development: Implications for management theory and research. Academy of Management Review, 20(4): 874-907.

Tomorrow´s company

Global Reporting Initiative

UN Global Compact

UN Governance Centre


AA1000 Stakeholder Engagement Standard


Ehlers M.B. & Lazenby J.A.A. (Eds.). (2004). Strategic management, Southern African concepts and cases. Pretoria: Van Schaik.

Steyn, B. & Niemann, L. (2008). Institutionalising the strategic role of corporate communication/public relations through it´s contribution to enterprise strategy and enterprise governance. Paper delivered at the 10th Annual EUPRERA Conference, held in Milan from 16-18 October 2008.


Vision 2050 – The new agenda for business, The Business Council for Sustainable Development