Comment on the future of Public Relations

Remember how we promised that you could shape the future of Public Relations during the World PR Forum? Now´s the time. You can now start commenting on the Stockholm Accords.

Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations?

In six themes – Management, Marketing, Sustainability, Internal Communication, External Communication och Coordination – the challenge for the communicator will be defined, but how is up to you.

The second and semi final draft of the Accords will be prepared before the Stockholm World Public Relations Forum and discussed and approved on that occasion.
Then… comes the best part of the program: the actual implementation.