Brian Solis will be signing his new book, Engage, at the World Public Relations Forum on Monday. “Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who [...]
World Television, the leading video communications company for corporations and governments, today announces its status as official video communications partner for the 6th annual World Public Relations Forum. World Television will be covering the two-day conference – to be held in Stockholm, Sweden, for the first time – and making webcasts of the keynote presentations [...]
The second draft of the Stockholm Accords is now posted on the website. Some 60 people from 20 countries have commented and contributed to the document, which will be finalised in Stockholm in less than three weeks. The document contains six themes in which public relations add value to their organisations and it will be [...]
“I think those of us with an interest in sustainability have an ongoing need to debate whether business has a social role, and if so, what it consists of”, Björn Edlund, one of the WPRF speakers, write.
“This new world with its novel ways of doing business will have to tap into the creativity and innovation of all stakeholders, using them as resource, but also recognising their increased accountabilities”, Anne Gregory and Ronel Rensburg, two of the WPRF speakers, writes.