Comments on: Glossary http://www.wprf2010.se Welcome to the 6th World Public Relations Forum Mon, 23 Aug 2010 17:19:11 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Paul Seaman http://www.wprf2010.se/draft-of-the-stockholm-accords/glossary/comment-page-1/#comment-169 Paul Seaman Sat, 19 Jun 2010 19:22:09 +0000 http://www.wprf2010.se/?page_id=318#comment-169 For the benefit of the interested, Toni and I have debated this issue in the comments section of my blog. I'm sure we'd both like to know what you think about what we've said: http://paulseaman.eu/2010/06/stockholm_accords_are_useless_for_prs_future/ For the benefit of the interested, Toni and I have debated this issue in the comments section of my blog. I’m sure we’d both like to know what you think about what we’ve said:

http://paulseaman.eu/2010/06/stockholm_accords_are_useless_for_prs_future/

]]> By: toni muzi falconi http://www.wprf2010.se/draft-of-the-stockholm-accords/glossary/comment-page-1/#comment-168 toni muzi falconi Sat, 19 Jun 2010 13:08:27 +0000 http://www.wprf2010.se/?page_id=318#comment-168 Paul, 1. You begin by your rant by stating that: The last in my trilogy on the Stockholm Accords is dedicated to rebutting the authoritarian notion that PRs are “ideological governors of value networks”. 2. You continue and say that: One could argue – and I do – that this explanation of the Accords’ intent reveals an attempt to redefine the role of PRs as “ideological governors of value networks”. ….. You attribute to the Accords an expression which is not there, and later on you attribute that quotation to yourself! Not fair, honest nor helpful…. but thank you for your involvement in the discussion. Should anyone ever wish to make the effort to read through the various drafts of the Accords in their formation, s/he will notice that many of your suggestions were considered and integrated. cheers, toni Paul,
1.
You begin by your rant by stating that:
The last in my trilogy on the Stockholm Accords is dedicated to rebutting the authoritarian notion that PRs are “ideological governors of value networks”.
2.
You continue and say that:
One could argue – and I do – that this explanation of the Accords’ intent reveals an attempt to redefine the role of PRs as “ideological governors of value networks”.
…..
You attribute to the Accords an expression which is not there, and later on you attribute that quotation to yourself!

Not fair, honest nor helpful…. but thank you for your involvement in the discussion.
Should anyone ever wish to make the effort to read through the various drafts of the Accords in their formation, s/he will notice that many of your suggestions were considered and integrated.

cheers,
toni

]]> By: Stockholm Accords are useless for PR’s future | 21st-century PR issues › Paul Seaman's online review http://www.wprf2010.se/draft-of-the-stockholm-accords/glossary/comment-page-1/#comment-166 Stockholm Accords are useless for PR’s future | 21st-century PR issues › Paul Seaman's online review Sat, 19 Jun 2010 12:45:40 +0000 http://www.wprf2010.se/?page_id=318#comment-166 [...] view – hidden in the Accords’ small print – is much too close to Stalin’s view of authors as “engineers of human [...] [...] view – hidden in the Accords’ small print – is much too close to Stalin’s view of authors as “engineers of human [...]

]]> By: Briefing for PRs on E2.0’s brave new world | 21st-century PR issues › Paul Seaman's online review http://www.wprf2010.se/draft-of-the-stockholm-accords/glossary/comment-page-1/#comment-87 Briefing for PRs on E2.0’s brave new world | 21st-century PR issues › Paul Seaman's online review Fri, 21 May 2010 20:27:04 +0000 http://www.wprf2010.se/?page_id=318#comment-87 [...] they talk about paradigm shifts. Some believe that Michael Porter’s value chain model has already been replaced – or almost so – “by fuzzy (and not linear) and immaterial (rather than material) [...] [...] they talk about paradigm shifts. Some believe that Michael Porter’s value chain model has already been replaced – or almost so – “by fuzzy (and not linear) and immaterial (rather than material) [...]

]]> By: toni muzi falconi http://www.wprf2010.se/draft-of-the-stockholm-accords/glossary/comment-page-1/#comment-70 toni muzi falconi Fri, 07 May 2010 17:23:08 +0000 http://www.wprf2010.se/?page_id=318#comment-70 received this comment from Nigerian scholar and professional Sunday Odedele : Paul, nice of you because you ‘ve done a big job by thoroughly studying the Accords and the glossary of terms presented by Toni. I ‘ve studied your comments, had it being you have followed the ‘herd instinct’ you might have gotten the true pictures of the Accords. Your two prongs to your attack are based on wrong premises because: I. You are considering the glossary of terms presented by Toni as an individual. II. Don’t forget that the Accords are not only meant for English speaking countries but for the whole world, therefore you need to think of other languages and not overflog linguistic issues. III.Correct interpretation of the explanation of the glossary of terms will guide correct analysis of the Accords, if your perspective of viewing is defective it will inform your conclusion. In your reply to section 2 paragraph 3, you supposed to know as a PR guru that the effective media of outreach in country A might be defective in country B, it is not surprisng that the media that worked in the US might not work in the UK. This informs the importance of research by PR people before choosing any media for reaching their target audience. Paul best wishes, try to follow the ‘herd instinct’ in the remaining two parts of your contribution, looking forward for them received this comment from Nigerian scholar and professional Sunday Odedele :

Paul, nice of you because you ‘ve done a big job by thoroughly studying the Accords and the glossary of terms presented by Toni. I ‘ve studied your comments, had it being you have followed the ‘herd instinct’ you might have gotten the true pictures of the Accords.

Your two prongs to your attack are based on wrong premises because: I. You are considering the glossary of terms presented by Toni as an individual. II. Don’t forget that the Accords are not only meant for English speaking countries but for the whole world, therefore you need to think of other languages and not overflog linguistic issues. III.Correct interpretation of the explanation of the glossary of terms will guide correct analysis of the Accords, if your perspective of viewing is defective it will inform your conclusion.

In your reply to section 2 paragraph 3, you supposed to know as a PR guru that the effective media of outreach in country A might be defective in country B, it is not surprisng that the media that worked in the US might not work in the UK. This informs the importance of research by PR people before choosing any media for reaching their target audience.

Paul best wishes, try to follow the ‘herd instinct’ in the remaining two parts of your contribution, looking forward for them

]]> By: Stockholm Accords interrogated – part 2 | 21st-century PR issues › Paul Seaman's online review http://www.wprf2010.se/draft-of-the-stockholm-accords/glossary/comment-page-1/#comment-62 Stockholm Accords interrogated – part 2 | 21st-century PR issues › Paul Seaman's online review Tue, 04 May 2010 13:01:35 +0000 http://www.wprf2010.se/?page_id=318#comment-62 [...] Stockholm Accords on governance: “The increasingly adopted stakeholder governance model empowers board members and organisational leaders as ultimate custodians of stakeholder relationship strategies and policies, as well as of monitoring their implementation. “In today’s value networks, a communicative organization requires timely knowledge of economic, social, political, legal and environmental developments, as well as opportunities and risks affecting the organisation, its direction, its actions and its communication. “Public relations professionals: • co-create organizational values, principles, strategies, policies and processes; • constantly report on the dynamics of stakeholder involvement; • inform, shape the organisation’s overall communication abilities; •  measure, evaluate and account for results; • deliver timely analysis and recommendations to ensure an effective governance of stakeholder relationships, enhancing transparency, trust and sustaining the organisation’s “licence to operate.” [...] [...] Stockholm Accords on governance: “The increasingly adopted stakeholder governance model empowers board members and organisational leaders as ultimate custodians of stakeholder relationship strategies and policies, as well as of monitoring their implementation. “In today’s value networks, a communicative organization requires timely knowledge of economic, social, political, legal and environmental developments, as well as opportunities and risks affecting the organisation, its direction, its actions and its communication. “Public relations professionals: • co-create organizational values, principles, strategies, policies and processes; • constantly report on the dynamics of stakeholder involvement; • inform, shape the organisation’s overall communication abilities; •  measure, evaluate and account for results; • deliver timely analysis and recommendations to ensure an effective governance of stakeholder relationships, enhancing transparency, trust and sustaining the organisation’s “licence to operate.” [...]

]]> By: Stockholm Accords interrogated – part 1 | 21st-century PR issues › Paul Seaman's online review http://www.wprf2010.se/draft-of-the-stockholm-accords/glossary/comment-page-1/#comment-60 Stockholm Accords interrogated – part 1 | 21st-century PR issues › Paul Seaman's online review Sun, 02 May 2010 13:29:48 +0000 http://www.wprf2010.se/?page_id=318#comment-60 [...] complex, I’ve decided to post my contribution in three parts. The first will interrogate the glossary of terms which inform the overall thinking of the Accords. The second will examine the Accords themselves on [...] [...] complex, I’ve decided to post my contribution in three parts. The first will interrogate the glossary of terms which inform the overall thinking of the Accords. The second will examine the Accords themselves on [...]

]]>