Being the no 1 on Fortune 500 and heading a global organization’s communications with more than 100 000 employees who are active in more than 100 countries – what is a communicative organization to you?
- The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organisation’s own values must be lived in constant dialogue within as well as with its customers, partners and other stakeholders.

Looking at your colleagues, what constitutes a communicative person according to you?
- He or she is open to others and their views and beliefs, clear about her or his own views and beliefs, and always seeking to help others think through their challenges and find win-win outcomes.

Shell has, of course, lots of learnings looking back on the communications done, but what will the future demand of communication professionals and managers?
- I believe deeper psychological insights and better strategic skills are crucial. On the one hand, in the networked world, we will see a deepening into psychology from today’s sociology-based communications. On the other, adding more value through communications will require better intimacy with long-term strategy of the business.