Speakers
The future: intimacy with long-term strategy
We spoke with Björn Edlund, Executive Vice President, Communication of Royal Dutch Shell plc and asked him three questions around the theme of World PR Forum 2010 in Stockholm.
Being the no 1 on Fortune 500 and heading a global organization’s communications with more than 100 000 employees who are active in more than 100 countries [...]
Five years of research in eight minutes
The world is no longer linear and familiar but a complex network of stakeholders. See the video where professor Sven Hamrefors explains why communicators need to take on a leadership role in this networked world.







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