Meet the sponsors during the World PR Forum

Seven companies are supporting the World Public Relations Forum to make it this summer’s top communication event. What are their expectations in terms of the partnership? And how do they intend to highlight their presence during the conference?

Cision

Why have you chosen to sponsor the World Public Relations Forum? The Swedish Public Relations Association’s members are important to Cision and we want to contribute expertise in relation to boosting the conference’s online visibility. We have also supplied a Social Media Newsroom for WPRF (www.wprf2010.se), which is perfectly suited to a conference on communication and PR.

What do you hope to get out of the partnership? It’s really great to be able to invite Cision’s 30,000 or so customers all over the world to one of the biggest events within the communication industry, which will be a milestone for the next generation of PR methods. We also want to have the opportunity to share the knowledge we have in relation to online visibility and social media. 

How do you intend to highlight your presence during the conference? We will have our own stand at the conference, where participants will have the opportunity to come forward and talk to representatives from Cision on site, from our offices in Stockholm and London.

Ferpi

Why have you chosen to sponsor the World Public Relations Forum? Ferpi is a founding member of the global alliance and organised the first WPRF in Rome (2003) and Trieste (2005). This year it is celebrating its 40th anniversary and will be represented in Stockholm by a 23 strong member delegation.

What do you hope to get out of the partnership? We hope to develop and exchange relationships with other associations from around the world and to create networks and working groups on major topics, beginning from the implementation of the Stockholm accords.

How do you intend to highlight your presence during the conference? We will distribute ad hoc materials from our booth; hold a session on Tuesday morning where six representatives of the delegation (a student, an educator, a consultant, the head of an agency, the head of pr for a big organization and an association representative) will describe how they intend to implement the accords in their respective professional environments.

Grayling

Why have you chosen to sponsor the World Public Relations Forum? Grayling is Europe’s fastest growing PR network and we are working across the whole of Europe to establish our new brand. We stand for “a different kind of thinking for a different kind of world”, which means that we’re always looking at new approaches in terms of reaching target groups. Conditions for communication are changing rapidly at the moment, which is why we have to find new perspectives on how to get your message across to people and tell them what your company stands for.

What do you hope to get out of the partnership? The World PR Forum brings many of the world’s top communicators together, which makes the conference an excellent partner for us. We get the opportunity to promote our new brand to a key target group. We will also be focusing on meeting and talking to as many people as possible during the conference days. The meeting will offer more scope for building networks and improving knowledge about Grayling and what we can offer as a strategic discussion partner in communication issues. And at best offer a slightly different perspective on communication.

How do you intend to highlight your presence during the conference? We will be holding seminars on creativity and be on site with a stand where you can vote for The World’s Greatest Communicator. We have come up with 10 people that we think are fantastic communicators, who have an impact and get their message across. All participants will be able to vote for their favourite.

Ketchum

Why have you chosen to sponsor the World Public Relations Forum? Ketchum, as an international public relations counseling firm serving clients around the world, is interested in, and invested in, the growth and development of global public relations. The Stockholm Sixth World Public Relations Forum is an ideal venue for expressing and implementing that commitment.

What do you hope to get out of the partnership? In keeping with the information-sharing mantra of the WPRF parent, The Global Alliance For Public Relations and Communication Management, Ketchum believes that we can, indeed, “all learn from each other”. In addition, we want to participate in the finalization and implementation of “The Stockholm Accords”, which will enhance and affirm the importance of public relations in the success of all manner of organizations.

How do you intend to highlight your presence during the conference? Ketchum will be quite a visible, and, we hope, valuable presence at WPRF. As sponsor, we are benefitting by our identification on all Forum promotional and informational material and in the conference exhibit area. In addition, David Gallagher, Ketchum President, Europe, will present a seminal breakout session on Tuesday:”Corporate Social Responsibility in ‘The Communicative Organization’ “. And, of course, it will be noted that a Ketchum executive is chair of the Global Alliance and has worked closely with the WPRF host organization, The Swedish Public Relations Association.

Kreab Gavin Anderson

Why have you chosen to sponsor the World Public Relations Forum? It’s a great event organised by the Public Relations Association. The role of the communicator and successful communication in a world of global networks is an exciting theme.

What do you hope to get out of the partnership? The partnership with the Public Relations Association and Global Alliance will enable us to contribute towards the content of the forum. This will be the biggest focus ever on the profession globally. The sharing of experiences will be of huge significance for the future in our network of 30 offices in more than 25 countries.

How do you intend to highlight your presence during the conference? Our founder and working Chairman of the Board, Peje Emilsson, will be one of the keynote speakers, and our Deputy Group CEO Charlotte Erkhammar will take part in both days, together with several other colleagues.

Prime

Why have you chosen to sponsor the World Public Relations Forum? Prime is one of the world’s top award-winning communication agencies and the World PR Forum will be bringing together global players from many different PR perspectives, including educational institutions, politics, corporate communication and digital media. We want to play an active role in this context. The conference is quite simply an excellent platform for announcing the fact that we as a company, and Sweden as an industry, are among the world’s leading innovators within communication.

What do you hope to get out of the partnership? Our ambition is to contribute towards the development of the communication industry, which is why we are actively participating in the WPRF, as we do in other contexts where industry issues are discussed.

How do you intend to highlight your presence during the conference? We have our own programme slot, Idea Driven Corporate Branding, where we will be sharing our award-winning case studies in brand communication for international companies. The purpose of the session is to challenge and inspire buyers of communication services, as well as other agencies.

Shell

Why have you chosen to sponsor the World Public Relations Forum? We believe it’s essential not only to keep up, but also to be a front-runner in developing and shaping of the function of Public Relations. The WPRF is a constructive platform where professionals will be doing just that, and we think it’s important to encourage this kind of initiatives.

What do you hope to get out of the partnership? It’s unique venue to meet colleagues from all over the world to discuss and be inspired by the best within the field of Public Relations representing corporations, governments and NGO’s.

How do you intend to highlight your presence during the conference? Björn Edlund, the former Vice President for Communications at Royal Dutch Shell plc will have a interactive session about how to increase the return on relationships and how stakeholder management can be evolved.

We will also have a stand where students from the Royal Institute of Technology KTH, Stockholm, Sweden will be displaying the award winning prototype vehicle that participated at Shell Eco-marathon Europe in May 2010. The Shell Eco-marathon challenges and inpires high school and university student teams from around the world to design, build and test energy efficient vehicles. The event also aims to inspire engineering students to develop new approached to sustainable mobility and fuel efficiency.

We would strongly recommend everyone to come and visit the stand and hear about the groundbreaking technology that students developed for which they won the Technical Innovation prize.