Stakeholders give organisations permission to operate

Anne Gregory, professor at the Leeds Metropolitan University, speaks of the increasing institutionalisation of Public Relations and why organisations “licence to operate” is defined by its stakeholders. “Values should be the mantra by which organisations do business”, she states. Anne is coming to Stockholm to be on stage during World PR Forum in June.

She is here interviewed by Emanuele Invernizzi, President Elect of Euprera.